The state competition of social advertising "Impulse", organized by INA "Russia today", announced the winners of the year.
In the framework of the solemn ceremony the winners in the following nominations: Best video, Best audio advertising, Best advertising, Best Internet advertising, Best poster, Best brochure, Best advertising campaign, Best promotional activation.
Among the winners of the competition in 2017 – the Ministry of labor and social protection of population of RK. The Agency ranked the second place in the nomination "Best advertising campaign" for work "Program of development of productive employment and mass entrepreneurship".
Third place in this nomination has divided the City center of medical prevention of the Republic of Buryatia for the "We for a healthy heart!" and the Committee for press and cooperation with mass media of St. Petersburg for the work of "Prevention of terrorism and extremism". I place and the title of winner received a Fund for the support of children in difficult life situation for the work of "Child helpline".
By the way, this year's awards attracted a record number of works. The organizing Committee received more than five hundred applications from representatives of state authorities all Federal districts of the Russian Federation and CIS countries. Participation in the competition took to social advertising and advertising campaigns is published and implemented in the period from 1 October 2016 to 18 September 2017.
The state competition of social advertising "Impulse" is a unique project that aims to draw attention to important social issues, and lead the process of creating advertising state structures on qualitatively new level.